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Holograms Release Video for "Lay Us Down"

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Holograms Release Video for "Lay Us Down"
Sophomore LP Forever Out Now
Last year Swedish foursome Holograms released their sophomore album Forever, and toured extensively across Europe and North America. Following the end of the last string of dates the band called upon director Mattias Johansson to create the "brutally beautiful" [SPIN] video for their track "Lay Us Down", which features live footage shot in their hometown of Stockholm. Spanning just over seven minutes, the video bookends grim imagery of everyday life with eerie, gothic chants and apocalyptic clips, evoking a captivating sense of unease and mysterious intrigue. The world of Holograms is austere, yet equally comforting. 

Check out videos for "Luminous" and "Meditations" as well.
 
 
"[they] transform their pitch-black palate of sounds into something remarkably bright." 
Pitchfork

 
"invigorating and slightly dangerous at the same time"
eMusic

"provides depth and texture that were previously absent, while retaining that greyed-out angst that made their first album so thrilling"
NME

 
"Forever fills in some of the craters Holograms debuted with, sculpting their synth-augmented post-punk into a robust, streamlined whole."
Consequence of Sound


"Not so much a grower as a slow-burning future classic, Forever points to even more exciting things from Holograms as they continue to challenge themselves and expand their vision."
AllMusic


Forever Tracklisting 

1. A Sacred State
2. Flesh & Bone
3. Meditations
4. Ättestupa
5. Luminous
6. Rush
7. Wolves
8. Laughter Breaks The Silence
9. A Blaze On The Hillside
10. Lay Us Down

Buy Forever Here
A year plus on after the release of their debut LP, Sweden’s Holograms have returned with their second full length, Forever. After a year and a half of touring, losing their jobs, parts of their sanity and returning home only with the hope that their hard work will eventually pay off, they embarked on a new record drawing from the experiences that had simultaneously excited and exhausted the members.

Frontman Andreas Lagerström (vocals/bass) and Anton Strandberg (drums) still live in working class Farsta, 5 miles (8 kilometers) south of urbane and metropolitan Stockholm while the brothers’ Spetze (Anton: vocals/guitar, Filip: synth) still live at home. This isolation and boredom after their first international tours led the group to further mature and grow their sound into a record far more cohesive and “big-sounding” than their debut. The band aimed to capture the feeling of music being played in a church or temple, “like a mass…procession, or eulogy” as clearly demonstrated on closing track “Lay Us Down.” Though matured and experienced, the band’s youthful energy and DIY/Punk upbringing is still upfront and in full effect with the caustic “A Sacred State,” the melodic attack of “Rush,” or the unbridled mass-of-energy-cut-loose of “A Blaze on the Hillside.” Clearly, Holograms show no signs of slowing down the excitement and aggression of their original sound, something to delight their growing audience in this current world of arrogant sonic about-faces on sophomore albums.

Forever is more than the next set of songs from Holograms. It’s a fully realized album that fans will relish for years to come. Songwriting and anthemic choruses as classic as the William Bouguereau painting they chose as the basis of their cover, though presented in a new and exciting way. A way perhaps best described with Holograms’ own words for the essence of their music “...energy, honesty, heart and spirit.” 

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